Soooo a couple of days ago there was this little segment on MSNBC that caused outrage and sparked this freaking incredible hashtag!
Last night’s Great British Bake Off now has the entire country steaming with rage. After Iain’s baked Alaska was seemingly sabotaged and he became the latest contestant to leave the baking tent, Twitter exploded with pure rage that only the British can muster up.
As it went on TV, it was an extremely hot day and the contestants were asked to make a baked Alaska from scratch. Everyone was running between counter and freezer, desperate to have their ice creams kept frozen. Iain put his already melting ice cream & cake in a freezer to prep his meringue, and then found out someone had taken it out. The pain on his face, and in the hearts of the millions of viewers was real. Very real. My jaw dropped open, and Mama Rihal was in disbelief. Why would you remove a baked Alaska from the freezer in a competition?!
Twitter Q+A’s are pretty popular now, with many big companies bringing in a specialist in whatever field to take over the company Twitter account to answer questions from fans. Reading & Leeds Festival do it every year, featuring a different band every week in the months running up to the weekend.
VH1 are also into it, and they brought in Robin Thicke today.
I have no idea what possessed them to choose him (actually I do: marketing – it gets people talking about them because who the fuck cares about VH1 anymore?) but it honestly could not have been a worse choice. No, wait, it was a great choice because everyone was tweeting them?
Business-wise it was the best choice they could have possibly made. Morality-wise, it was god-awful. There’s a long list of tweets full of hatred, anger, and full on sarcasm, all proudly containing the #AskThicke tag.