Twitter Q+A’s are pretty popular now, with many big companies bringing in a specialist in whatever field to take over the company Twitter account to answer questions from fans. Reading & Leeds Festival do it every year, featuring a different band every week in the months running up to the weekend.
VH1 are also into it, and they brought in Robin Thicke today.
I have no idea what possessed them to choose him (actually I do: marketing – it gets people talking about them because who the fuck cares about VH1 anymore?) but it honestly could not have been a worse choice. No, wait, it was a great choice because everyone was tweeting them?
Business-wise it was the best choice they could have possibly made. Morality-wise, it was god-awful. There’s a long list of tweets full of hatred, anger, and full on sarcasm, all proudly containing the #AskThicke tag.